A good PR agency can elevate your reputation and visibility by leveraging media relations, content creation, and creative tactics that will uniquely position your brand. The Silver Telegram is a full-service public relations and communications firm with years of experience helping emerging growth stage technology and lifestyle brands. Our mission is to increase brand visibility, improve your sales with key stakeholders, and establish the industry leadership you deserve.
Launch your next product, create industry leadership, and increase your brand visibility with The Silver Telegram.
Our expertise in media relations, content creation, and innovative strategies uniquely positions emerging tech and lifestyle brands for unparalleled success. Let us help you amplify your visibility, boost sales, and establish your place as an industry leader. Let’s chat today to discuss how our years of experience and highly rated team of public relations experts can help redefine your brand’s journey to the top.
CASE STUDIES: we have worked on
In the past 12 years, The Silver Telegram team has worked across technology from startups to IPO. Our full-range communications programs go from crowdfunding to thought leadership. We incorporate traditional PR strategies and execute them with a comprehensive tactical approach to ensure you get the most visibility.
Launching Prenav + Funding
An enterprise drone startup in stealth mode, Prenav wanted to close a strong Series A by planting some seeds in […]
As a growing early-stage company in Canada in the category of enterprise productivity, Zoom.ai tasked The Silver Telegram with the […]
Hyrecar to IPO
HyreCar was instrumental in pioneering the new category of Carsharing for the ridesharing industry. As ridesharing (and HyreCar) began getting […]
Launching Soundboks Go!
A return client, TST’s team came on board to launch the portable Soundboks Go! In North America. We secured top-tier […]
Farmsense SEO Thought Leadership & More.
A new startup in the Riverside ecosystem, we started working with Farmsense as they got funding. Since then we have […]
An Example of The Silver Telegram Method in Four Steps
The public relations team at The Silver Telegram are experts when it comes to helping brands position themselves to dominate their market position. Our approach has proven successful for over ten years. Naturally, PR campaigns are often intricately designed plans with many moving parts, but we like to summarize our method in the following four steps:
- We create a strategic, proactive, and effective brand campaign plan for a brand seeking media attention.
- We provide measurable deliverables with every campaign or we continue our efforts until we secure media coverage.
- We develop a customized media targeting and campaign strategy for your brand’s specific needs.
- We tap into our vast network of internationally recognized media outlets, journalists, and reporters to create a list of opportunities that include interviews, podcasts, contributed content leads, and general news coverage.
Of course, this hardly scratches the surface in terms of The Silver Telegram’s capabilities. Our seasoned team of public relations and SEO experts are whip-smart and able to grasp complex tech concepts quickly. We maintain a team of award-winning writers and content creators that can take what your brand or product provides and optimize the messaging to intrigue even the pickiest media outlets. Our flexible teams are available in all time zones to collaborate with your needs. We provide transparent monthly (or more frequently, if desired) reports of your campaign’s performance to remove the burden of ensuring we’re providing exactly what your brand needs. In addition to our full-service public relations capabilities, we can also provide ancillary services like marketing, content development, social media management, graphic design, email marketing, crisis communications, market research and analysis, competitor audits, media training, and much more. We’re also one of the only public relations agencies that removes the risk of walking away empty handed — even if your PR campaign has ended, we will continue working until we deliver the results that we promised. From startups to publicly traded organizations, we have the skills and tools to provide all of your PR needs.
Let’s hop on a quick call today to discuss how our team can revolutionize the way the world views your brand. We promise that a 20 minute chat will be less painful than if your competition reaches us first.
Frequently Asked Questions
We know you have questions…we have answers. That’s why we’ve proactively pulled together this list of the top 10 questions we get asked about PR, services and media relations. We pride ourselves in transparency and open communication; so if you have questions that aren’t answered here, don’t hesitate to contact us.
What kind of media do you work with?
We have had the opportunity to work with all types of media. Our team has experience in consumer, technology, B2B, B2C, enterprise, broadcast, entertainment and so much more. We have had the opportunity to work with brands from Monster Energy to Quad9, from Shokz to Gecko Robotics, from Keynote Systems to T-mobile. Over the years we find that working with the tech and business media like Digital Trends, Forbes, Techcrunch, Wall Street Journal, WIRED and USA Today has become our sweet spot. But don’t think we haven’t gotten our hands into Design Milk, Men’s Journal, Real Simple, Shape NY Wirecutter and so many more. When it comes to media, we target the media that will be most relevant to your business.
Do you create the content or do I have to?
Whatever you like. We have content creators that can do the job. However, if you’re committed to a certain voice, then you may wanto to produce it in-house. We can also do the start or finish for you. You can create an abstract and us flesh it out, we create the abstract and you flesh it out. It can all be collaborative.
How do you measure results?
We measure against preset goals, traffic and views, website traffic, UTM’s and CTA’s. What are we trying to achieve from each tactic or piece of collateral and are we meeting those metrics in whatever way possible?
How much does it cost?
Projects will vary depending on the scope of work of course. Cost is determined by time and effort it will take for our team to meet our preset goals. With our focused commitment to success, TST campaigns are easily one third the cost of traditional internal marketing support with built in guarantees. Our variable pricing depends on your custom project, starting at $3000. Take a look at our services to determine what you want in your plan and we can pull something together for you.
How much time/resources do I have to commit to make this successful?
Every good campaign comes with good collaboration. In addition to our regular meetings, we recommend your internal sources have at minimum 3-4 hours to spend on PR collaboration with our team each week. The more input you have the better the results will be. 5 hours a week would make you a rockstar.
What does The Silver Telegram do?
What started as a traditional public relations firm has evolved to a fully integrated communications agency. While our core is in media relations and storytelling, our team of expert PR pro’s, marketers and content creators help your executives and your brand communicate with the world. We create strategic programs to give your brand more visibility, awareness and leverage so that you can do better business.
How long does it take to get media coverage?
If you have big news, it can take a couple of weeks, if we have to build a strategy maybe 5-6 weeks. It really depends on what we have as ammunition. Good media relations is all about timeliness and relevance. And sometimes we just get lucky. Pair your story with a tradeshow and it may have more legs. Ultimately, we don’t have a lot of control when something comes out, but we can connect the dots for you.
What is your campaign creation process?
It’s actually pretty easy. We start with a quick call that outlines and focuses on your business goals. You give us some of (who you think are) your top competitors so that we can do a quick audit on media and messages that are already in the market. Then…our team gets to work to build a media/content strategy. Because in this day and age media coverage alone won’t do the trick.
How long are your campaigns/contracts?
While typically our campaigns start at 3 months, 6 months to 12 month contracts. We are now offering flexible project and month-to-month pricing during this chaotic year. Whether you just need to launch a product/service or you are in it for the long haul of brand awareness and ongoing visibility, we can create a custom plan for you.
How long does it take to get started?
The beauty of a boutique is that we are nimble and quick. We can get started within 2 weeks depending on the time of year and bandwidth. Our team can usually get started faster than you can so we give you an onboarding task list so that we can be most efficient with our time.