10 tactics to have in your PR arsenal

10 tactics to have in your PR arsenal

When you’re crafting a smart PR program, it is important to mix up the tactics that you’re working with. There are numerous ways to leverage creative tactics in PR. What tactics do you rely on when it comes to PR? There are some that are tried and true and others that...
How to Make a Reporter Your Friend

How to Make a Reporter Your Friend

Let’s face it. We all want friends in this world. That’s why we join social media, go on dates, attend happy hour with coworkers. Reporters, journalists, and writers are people too (shocking?!). The sooner you realize humanity is all the same, the better relationships...
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