The Hot List: Startup reporters and how to get to them

The Hot List: Startup reporters and how to get to them

How to get coverage from startup reporters Updated February 2024 – Before diving into the who…let’s talk a little about the how. How we approach journalists and startup reporters with our stories is even more important than identifying the reporter, because if...
5 tips to write an effective press release

5 tips to write an effective press release

How to Write an Effective Press Release Updated February 2024 – The question comes around every so often: Is the press release dead? It’s not, but you may be using it the wrong way, and that’s going to cost you coverage. For many startups, a press release is the...
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